Teachers Pay Teachers (TpT) is a marketplace for original educator created content. This includes clip art, classroom decor, instructional resources and more. Man was I excited when I realized I could actually sell my resources to other educators! And that there are materials out there that I can buy so I don’t have to reinvent the wheel.
It has been a long process to get to this point where I have my store. SO let me guide you through my struggle so you don’t have to repeat my mistakes.
1. Download the TpT sellers app
In Play-store search for TpT seller and download to your mobile devices. I have it on my mobile phone as it is easy to manage. Initially choose the FREE Basic Membership just to get used to the layout and options, but as soon as possible move over to the Premium Membership. Trust me, there is lot more you can do and you will have higher payout rates. Keep in mind that you will need a PayPal account to link to the app. Here in South Africa, it only took me two years to sort that part out :()
2. Personalize your store
There are a few elements that is important to have in your store. First your Branding is important.
Your store name
Your store logo
Create a banner for the store (See my very fist banner below)
Create a side banner
3. Create quality products
You need to decide on your niche as soon as possible. This might not be so easy as sometimes our interest change, or you might find that a product that is not related to your niche sells better than the rest, opening up new possibilities.
I, like most sellers, use PowerPoint to design my products. It is fast and easy and extremely versatile. Some benefits of using PPT to create content is the ability to move elements around on the pages, duplicating pages to increase consistency in the look, the variety of fonts, backgrounds… I cant even go through the whole list. Files can be saved as gif’s, png’s, jpeg’s; you can even make videos. Other programs to use include Microsoft Publisher and Adobe Illustrator/Photoshop.
But more important than the medium you use, is the content you provide. Think about what you use and would use in your classroom. Quality is important. Another consideration is copyright. Do not use another content creator’s work and sell it as your own. Seriously! what kind of person does that? For your own protection add copyright information to your pages as small print at the top or bottom – you can even include a link to your product.
Create quality covers that will stand out and is brand specific. A professional cover will definitely draw more attention and increase your chances of selling.
Upload! Keep in mind your first upload must be a free product so buyers gets a feel for your content. From there keep uploading.
Become active and join TpT Seller’s forums. Here you will get a lot of advice from experienced seller. But please abide by a forum’s guidelines.
Was this article helpful in your journey to success. Please feel free to leave a comment below.
“Products are made in a factory but brands are created in the mind” – Walter Landor
A brand is a name, design or symbol that identifies a company or individual. People relate to brands based on the values they associate with it. When I started out I had so much fun figuring out what my brand would be. Here is three points that I found to be important.
1. Visual Identity
When you think of products you like, you will immediately form a picture in your mind that relates to it. This is what you need to keep in mind when forming your own brand.
There is a variety of aspects you should consider when developing your brand such as:
For myself I chose red and green as my colors. The reason for this is that I love nature and green is a natural color that calms me. I chose red because my maiden name refers to red; it brought in a link to my past.
Consider your favorite colors. Ask around what color people link you with the most. Your friends and family already associate them with you; you feel most comfortable using them and on the long term you wont risk getting tired of them.
Use color psychology to match your identity.
I once again used my name as inspiration here. My family name by marriage refers to a fox. So I used a little red fox as part of my logo. As you can see, to me family is important and they serve as my inspiration.
Keep your logo simple and relevant. Make it unique to you and memorable.
1.3 Typography and imagery
Be consistent in your use of fonts. Pick two fonts that complement each other. There are a variety of sites that can help you here.
In my case I like bright visuals, so in my products I use brightly colored graphics that I design myself. For you it might have to be pastel images. My sister-in-law uses ice-cream and cupcake colors. Whatever it is, be sure to use it wisely across all your branded platforms.
2. Vision and Mission
What drives you? Where are you going with this? To be successful you are going to have to generate a lot of online activity through content publishing, product creation and social media visibility. You wont get clients if you don’t. So having a vision and a mission becomes extremely important.
Start with your vision. Where do you want your business to be 1 year from now, 5 years, 10 years? What field are you in, who are your competitors? Now describe what success will look like for you. Set a S.M.A.R.T. goal to get there. Your vision is a timed outcome and can change once you have reached your goal.
Your mission should not change however. Your mission describes what your business does and how or why you are unique in your field of expertise.
Along with your vision and mission comes your personal brand statement. For myself :”I am an educator at heart with a passion for teaching” sums me up in a nutshell.
In a multichannel marketing world it is actually very difficult to keep your brand the same across all platforms. But being consistent can make the difference between gaining or losing a customer.
By exposing your customers to the same core message, brand elements and visuals you solidify your brand recognition.
Well that is how I started. Did you find the information on branding helpful? Leave a comment below. I’d love to know what you think.
Some might get success in few months for some, it may take years. Just never give up.
To get the attention of the viewers, you need to hack their minds. Think about yourself for a moment:
What made you subscribe to your favourite channel?
What was something about them that struck you?
How often you check their channel and why do you do that?
One thing that should be noted, is that luck IS a factor on YouTube, no matter what anyone says. For fast growth you need good original content, which is widely appealing, however for the fastest growth you also need luck.
Getting the views right
The real struggle of most of the YouTubers is getting viewer’s attention. You might put a lot of effort in creating the video, but much less effort into promoting it. When you focus on promoting your channel, you will see impressive results.
How Many Views Does a YouTube Video Get?
If there is one question asked more than any other, it is “how many views does the average video really get on YouTube?”
Content creators who want to know how well they are doing, brands who are contemplating a paid campaign to boost visibility, and marketers who want to set a realistic KPI for their campaigns.
The best way to answer this would probably be to target a personal goal for the platform (what do you want to accomplish on YouTube?) and then find existing channels creating content for that same audience at the same level. You can then study the release metrics of those channels, paying attention to things like how many subscribers they have, how long they’ve been around, how often they release new videos, how they seed the videos (social sharing, blog outreach, ad buys), and the relative quality of their content, which should give you a general basis for your own efforts.
In my research I have found that in my field (education) the average YouTube Views per Video is 4,872.
How do I increase the number of views?
YouTube traffic can be divided into two categories:
Burst traffic is very short lived and dies off quickly. Examples include subscriber views and reddit posts, which you really can only rely on once, but will give you thousands of views if you hit the sweet spot.
Long Term traffic lasts for years without attenuation. The sources for these are YouTube searches, google searches, and YouTube suggested videos.
A few tips:
Don’t use click bait or misleading thumbnails! Although this will result in gaining more views, people will associate you for that and you will not get as many subscribers or likes because the audience didn’t get what they wanted or thought they would see.
Create engaging thumbnails: If your thumbnail doesn’t represent accurately what your video is about or represent it in an engaging manner, the viewer will simply skip past it, regardless of how amazing your video may be or how well you’ve titled your video.
Work more with your SEO. Optimize your channel and videos so that other people can easily find them. Pay attention to your
Tags – add relevant tags to your videos. Use tags that somewhat describe your video content.Tagging makes a difference: Properly tagging and naming videos is essential if you are going to get highly ranked for the right search terms. YouTube uses these tags! Make use of Google AdWord search.
Titles – this is the essential point. Firstly, because this is how you attract people’s attention and secondly this is how people can find your videos. Try to use an exciting name for your video directly related to your topic.
Descriptions – just with the previous two points. Descriptions do matter, never ever neglect this part of your video.
Close captions – yes, they do work for SEO. Google can’t see what’s in your video, but it can see the text. So, by writing a good description and adding CC you increase the likelihood of other people finding your videos.
Call to action – basically this will not help to get more views on your present video but it will definitely help getting more views on your future videos. Because a large number of subscribers means an increase in number of views.
Can I cheat the views?
When the video is below 300 views, the views are counted in the an old-school reloading system. This means you can play your video on a loop from a device all day long and each view will count. Fewer than 300 views will not affect YouTube’s website. This method of view counting is fine for low view counts. The leeway for abusing the system is small and insignificant. However, a view count freezing at 301 views is no glitch. YouTube database is set up to freeze the view count at 301 until YouTube employees can manually verify whether the views have been obtained legitimately. This might set you back a long way if you tried to circumvent the system. Just don’t.
Now you want subscribers, right?
Getting subscribers is a tricky thing. And it is a long process too. You can break the process up into 3 segments:
The first thousand subscribers are not going to be organic and you will need to seek out people in a similar way to what you would do for any blog or website. Since this is the start of my own business, I will only cover the 0 – 1,000 Subscribers.
YouTube algorithms tend to result in a snowball effect for most channels; as soon as they see your videos are getting some attention, they will show them more often in their search results with similar videos, resulting in even more views and so on. Search out videos that your target audience are watching, and comment on those videos but don’t spam.
In addition, seek out communities on sites such as Reddit and Facebook, and start participating. Once again don’t spam, aim on providing value. In addition to getting people to check out your content where you think it could provide extra value, you will learn more about your target audience. Focus on building strong and loyal viewers base which will eventually help you to gain more views.
While doing all of this, make at least 1 video that you think is sure to trigger people once they find your channel. The reason for this is you need a convincing video as your featured video in order to trigger people to subscribe.
I really do hope that this will help you achieve your goals. Let me know what your goals for this year is by leaving a comment below.
Remember that sharing is caring so share this article with your community!
When starting my online business presence, I had to do a lot of research on the right way of using social media. One of the first mishaps I had was with Facebook.
I started a Facebook group and invited my Life Science Colleagues to join me. Then, one day, on Teacherpreneurs.com we could share our product with the Facebook group, and I was scolded. So embarrassing.
That was the day I learned the difference between having a Facebook group and a Facebook page for my business.
Now I’m sharing that information with you in the hopes that you don’t make the same ‘mistake’.
What is the difference between a group and a page?
A Facebook Page is the personal profile of your business, personal brand or organization. If you follow the link it will take you to my business page. This means that it represents something, and your branding may indicate it as well. From the graphics and style elements, these are all consistent in what your page is promoting. It can also be a means for communication with your customers and followers.
When any Facebook user connects to this page, they can easily gain access to everything the brand posts. This may include Blog posts, Vlog posts, and products your business sells. It features information about your business, you can collect reviews and set up a virtual shop, and the biggest focus is on the content that you’re posting. Other people can post to your Page, but it’s hidden away in a separate tab that users need to search out.
A Facebook Group, on the other hand, stands more as a forum. If you follow the link it will take you to the group. Its purpose is more of a discussion platform and communication space for people with similar interests. The members can easily trade information and tips with each other. In our case we discuss educational issues, educational products, and how to teach more effectively.
Which is better for you?
Pros of a Facebook Page:
People expect brands and businesses to have a Facebook Page.
A Page can be created effortlessly and posting updates are the easiest.
You can customize the look of the page and personalize the URLs which is important for your branding.
Pages allow you to easily engage with your audience and promote your products.
Facebook Pages show up in Google search so followers can easily find you.
If you’re looking to establish a brand and promote your business to many people, a Facebook Page makes the most sense.
Pros of a Facebook group:
There’s more communication with individuals because you can use wall posts, direct messages and e-mails.
The discussions you create here are a lot more personal subsequently you’re able to market it in a more intimate way.
The network you create in the group can be stronger and it’s easier to know that they will promote your brand when you advertise it.
If you are a new or small business looking to establish a presence, a group can be of great help, especially if you sell niche products. Like I do with my Education for Highschool Biology products.
So, in summary; to take a business off the ground and to create a strong community feel among members early on, think of creating a Facebook group, which can ultimately help drive traffic to your Facebook Page.
I created a Facebook Page and linked my group to it. Embarrassment overcome!
Well that is how I started. Did you find the information on Facebook helpful? Leave a comment below. I’d love to know what you think.
AN ecosystem consists mainly of a biotic community of organisms which is integrated with the physical environment, where a large number of interactions between the biotic (living organisms) and the abiotic( non-living ) elements take place.
To understand the interactions in the ecosystem we need to investigate how both the abiotic and biotic components work together. Biotic communities adapt to survive withing their abiotic environment.
1.1 Abiotic components
An ecosystem is defined by the abiotic components that determine which species will be found in the area. It also influences the density of the population and behaviour of organisms in the ecosystem.
Abiotic components can be grouped into three major categories:
This video below gives an overview of the Abiotic factors in the environment.