When starting my online business presence, I had to do a lot of research on the right way of using social media. One of the first mishaps I had was with Facebook.
I started a Facebook group and invited my Life Science Colleagues to join me. Then, one day, on Teacherpreneurs.com we could share our product with the Facebook group, and I was scolded. So embarrassing.
That was the day I learned the difference between having a Facebook group and a Facebook page for my business.
Now I’m sharing that information with you in the hopes that you don’t make the same ‘mistake’.
What is the difference between a group and a page?
A Facebook Page is the personal profile of your business, personal brand or organization. If you follow the link it will take you to my business page. This means that it represents something, and your branding may indicate it as well. From the graphics and style elements, these are all consistent in what your page is promoting. It can also be a means for communication with your customers and followers.
When any Facebook user connects to this page, they can easily gain access to everything the brand posts. This may include Blog posts, Vlog posts, and products your business sells. It features information about your business, you can collect reviews and set up a virtual shop, and the biggest focus is on the content that you’re posting. Other people can post to your Page, but it’s hidden away in a separate tab that users need to search out.
A Facebook Group, on the other hand, stands more as a forum. If you follow the link it will take you to the group. Its purpose is more of a discussion platform and communication space for people with similar interests. The members can easily trade information and tips with each other. In our case we discuss educational issues, educational products, and how to teach more effectively.
Which is better for you?
Pros of a Facebook Page:
- People expect brands and businesses to have a Facebook Page.
- A Page can be created effortlessly and posting updates are the easiest.
- You can customize the look of the page and personalize the URLs which is important for your branding.
- Pages allow you to easily engage with your audience and promote your products.
- Facebook Pages show up in Google search so followers can easily find you.
If you’re looking to establish a brand and promote your business to many people, a Facebook Page makes the most sense.
Pros of a Facebook group:
- There’s more communication with individuals because you can use wall posts, direct messages and e-mails.
- The discussions you create here are a lot more personal subsequently you’re able to market it in a more intimate way.
- The network you create in the group can be stronger and it’s easier to know that they will promote your brand when you advertise it.
If you are a new or small business looking to establish a presence, a group can be of great help, especially if you sell niche products. Like I do with my Education for Highschool Biology products.
So, in summary; to take a business off the ground and to create a strong community feel among members early on, think of creating a Facebook group, which can ultimately help drive traffic to your Facebook Page.
I created a Facebook Page and linked my group to it. Embarrassment overcome!
Well that is how I started. Did you find the information on Facebook helpful? Leave a comment below. I’d love to know what you think.
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